Reference no: EM133620324

The mock-up's strategic choice to shift towards paper cups for hot drinks is a commendable effort in addressing environmental concerns associated with plastic usage. The use of paper aligns with the growing consumer demand for eco-friendly packaging options. However, it's crucial to consider the practicality and insulation properties of paper cups for hot beverages. Starbucks' current packaging, utilizing a mix of plastic and paper, reflects the industry norm, balancing functionality and environmental considerations. The challenge lies in finding sustainable alternatives that maintain the desired quality for both cold and hot beverages. While transitioning to paper for hot drinks is a positive step, it's essential to ensure that it doesn't compromise the customer's experience, such as heat retention and spill resistance. the mock-up's focus on reducing plastic in favor of paper aligns with sustainability goals. The challenge is to strike a balance between environmental responsibility and practical functionality in the packaging of both hot and cold beverages.