D 40-49% 3rd class An answer that demonstrates limited Understanding of the main issues. There is relevant factual knowledge and/or awareness of theoretical issues, however, this may be dealt with in a patchy and/or poor and confused for lower D grades. Many significant errors may be present. Lacks clarity of expression. The answer may be poorly planned and with little development of argument. FAIL GRADES: Grade E may be compensable if other assessments gain high marks E 35.39% An answer that fails to demonstrate any appreciable understanding of the basic issues of the question. Relevant factual knowledge and/or factual awareness of theoretical issues, if present at all, are very poor and limited. Many significant errors and omissions are apparent. Much or all of the answer is irrelevant to answering the particular question. Poorly organised.

B 60-69% 2.1 class An answer that demonstrates a clear understanding of the question and grasp of the complexity of the issues involved. There is a sound basis of rdcvant fas-;tua! kr:cr....lodge c.r.di-r thc-rctk,s,-.! '------. 'rv-'—^', ‘"1-1- - f--vrr V11significant omissions of errors. The issues involved are dealt with overall in a systematic way. Some of the issues may be limited in critical approach but organised to show a comprehensive understanding. C 50.59% 2.2 class An answer that demonstrates an understanding of the basic issues in the question. There is a basis of factual knowledge and/or/ relevant theoretical issues. Although some errors and omissions may be apparent, most issues are dealt with clearly and accurately. The majority of issues have been dealt with at a level available through course material. The answer shows planning in its construction, with a clear train of thought or development of argument present. Average competent performance will be presented.

Assessment Criteria: (Note that re-sits will be capped at 40%) The coursework will be marked and graded in accordance with the mark allocations shown above. Marks for each assessment criterion will be awarded with reference to the standard Cardiff Metropolitan University marking criteria at levels A to F. All marks are subject to agreement at the Examination Board. Marks for each assessment criterion will be awarded with reference to the standard Cardiff Metropolitan University marking criteria. Generic Assessment criteria: see Academic Handbook for detailed descriptions A 70%+ 1st class An answer that demonstrates an excellent understanding of the question and of the complex issues involved. There is a sound basis of relevant factual knowledge and/or theoretical issues included. Most of the important issues as dealt with in a detailed, specific and systematic way. Evidence of creativity, critical analysis and a wide base of referenced material beyond that of the core subject matter are included. No significant omissions or errors in written or oral communication.

You may include appendices; however, they serve only as a point of reference and NOT another way to write more. Please note marks will not be given for appendices. If you wish to include any images and/or relevant theoretical models to assist you in your explanation then do so. Please note that inclusion of any images or models will NOT be attributed any marks. Tutors will not read or comment on any draft or finished assignments before the hand in date, however, there will be plenty of opportunities to discuss your work with tutors.

If you t research using just the recommended text from the reading list and/or base your WRIT1- Coursework on the lecture material alone you will not gain high marks. If you wish to gain higher marks you will need to engage in further reading using not just textbooks but also articles, and you should read around the topics. You must acknowledge ALL your sources and all work should be correctly referenced using the Harvard system, with a complete reference list at the end of the paper. There is a guide on Blackboard so there are no excuses.

Before, you decide on an organisation, undertake some research to make sure that there is enough information available to you. The organisation can be from anywhere around the world. However, the organisation you select must be a REAL, tangible organisation and one that is currently in business. You should submit your WRIT1- Coursework to Moodie on or before 22. All material, including charts, diagrams and statistics should be correctly referenced. Marking Criteria: This is a 3000 word WRIT1- Coursework (+ or 10%) please ensure that you do not go over the word count. A minimum of 10 different sources should be given (e.g., textbooks or business reports/websites but not lecture presentation material or general websites). All material, including charts, diagrams and statistics should be referenced using the Harvard system.

4 Clear presentation of market segment, target market and product positioning 15 5 Clearly defined marketing plan I marketing mix 20 6 Findings and Conclusion 10 7 Proper structure, Harvard style of referencing and citation (minimum of 10 sources) 10 Total 100

B. Other types of coursework/assignments ? Where coursework involves oral presentations, discussions, poster presentations, etc., specific instructions will be provided by your module leader/team. Sr. Criteria Marks First Marker Second Marker Agreed Marks 1 Introduction, background and product portfolio of the company 10 2 Assessment of the business environment (PESTLE, SWOT) based on your chosen organisation 20 ) Analysis and application of Ansoff's matrix V ..1

? All referencing must adhere to School/Institutional requirements. ? A word count must be stated at the end of your work. ? Your programme, year of study and the relevant module must be included as "footer" on each page. ? Appendices should be kept to the minimum and be of direct relevance to the content of your work. ? All tables and figures must be correctly numbered and labelled. ? Your assignment/coursework should be submitted in one A4 transparent pocket unless it is not appropriate to do so (in which case, specific instructions will be provided by your module leader).

A. Written work ? Student name and identification number must be clearly stated at the top of each page of the work. Where work is to be marked anonymously, only include the student number. ? A signed declaration that the work is your own (apart from otherwise referenced acknowledgements) must be included after the title page of your assignment ? Each page must be numbered. ? Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work.