Reference no: EM132584124
Dream Cloud Ltd is an upcoming high quality mattress manufacturer located in Biyagama Export Zone. The Managing Director Mr. Udaya Deshapriya started the business in making high quality mattresses using locally sourced rubber about 5 years ago and now has range of mattress products under their portfolio. With the help of the Industrial Development Board, Sri Lanka, Mr. Udaya is now planning to sell its product in international markets.
Your first task is to conduct a research on possible countries to expand and produce a report to the Managing Director. You have been instructed to consider that Dream Cloud Ltd is planning on marketing its products overseas in order to generate more revenue, however if the conditions are right they are also willing to expand manufacturing overseas as well.
Dream Cloud Ltd
Expand Sales
Objective of internationalization
Task 01 - Environment Analysis & Country Selection
1. Explain the advantages and disadvantages of doing international trade to Dream Cloud Ltd. Be specific about your points and relate them to the company
-Research 5 cultural dimensions using Hofstedes' five cultural dimensions in the countries of the selected cluster. You may choose 2 countries and study the cultural dimensions
3. Considering the organization's internationalization objective, carryout a country evaluation for 2 countries which you deemed fit for this organization to expand into. Show references for all the facts and data you present in the evaluation
Task 02 - International Strategy
1. Considering the objectives, decide and clearly justify the mode of entry to the country you selected in task 03
2. Considering the objective of marketing overseas suggest an international strategy covering the following briefly.
- International sourcing of supplies.
- Production and marketing considerations.
- International marketing mix adjustments.
- International HRM practices.
- Accounting and finance issues to address.