Entrepreneurship and environment:

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Reference no: EM133879847

Entrepreneurship and Environment:

Environmental sustainability entrepreneurship is a growing movement focused on increasing the acceptance of more environmentally-friendly consumption patterns. As the trend continues to grow in popularity, government agencies and private corporations increasingly have more power and influence to support entrepreneurs pushing for positive change. The end goal for sustainability entrepreneurs is to provide a solution, whether it is a product or a service, that can lead to a healthier and more equitable future for the environment and populations worldwide.

1. Dematerialization is an attractive solution to innovating material usage, a disruptive industry to reinvent consumer goods packaging. If you were an entrepreneur willing to work on this project or willing to establish a startup in this industry, what would be the necessary steps to do so? Which partnerships would help you and your company establish credibility?

2. In the example provided about Beyond Meat, an entrepreneur could penetrate a market that would seemingly never make way for a plant-based product to become so popular and well-liked. What other product can you think of that has had a similar success story such as this one? How did its marketing strategy contribute to its success?

Reference no: EM133879847

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