Ensure legal compliance-maintain protection for themselves

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Reference no: EM13842093

PR professionals must adhere to rigorous ethical policies as well as ensure legal compliance and maintain protection for themselves and their organization.

For the purposes of this paper, assume that you are the new PR director for an aggressive nutritional supplement company. The company CEO wants you to start a negative PR campaign against the competition.

In your paper, detail why or why not such a campaign is advisable, focusing on the potential legal ramifications of running such a campaign and what you might do to manage them.

Reference no: EM13842093

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