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Engineering and Ethics
Engineering and the Environment
Research the case study on “Exxon Valdez accident” of 1990 in your textbook and on the internet and answer the following questions: (use the template:Evaluating the Case Study).
What were the causes of the incident?
What regulations were passed as a result of this incident?
What is sustainability? Describe how LCA (Life Cycle Assessment) helps in developing environmental friendly products? (write at least 2 paragraphs).
Review the Academic Centers for Sustainability in the Case Study 39: “Sustainability” and discuss how considerations of ethics might enter into the collaborative efforts of centers and institutes for sustainability. (use the template: Evaluation of Case Study)
Should the company review its pricing strategy? What would be the most promising way of communicating with the target market
Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model to effectively market the product or service to you.
Aspire incorporated is into education consultancy. In 2011, ABC charges consultancy fee of $1000 per service rendered to each customer. Calculate the change in total revenue if the new price is implemented.
Analyze how Amazon has captured its consumer's desire for not only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day del..
Lovelock provided guidelines and suggestions for success in marketing services globally. Will following these guidelines provide for greater success in global marketing? Why or why not?
Three commonly used methods of evaluating marketing programs are marketing metrics, marketing dashboards
What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
Decide what sales promotions you are going to use. Develop an effective COMMUNICATIONS STRATEGY. Develop an effective public relations program for your business
Sales management is the core activity of the marketing. Critically analyze the significance of this statement.
Discuss the major components of the Federal Reserve System and identify the functions that each component performs
Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.
Writing a Request for Proposal on Sales Promotion. Describe the extent of products and services your organization is looking for, as well as, the overall objectives of the contract
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