Engine started out with different keyword auction approaches

Assignment Help Operation Management

Reference no: EM132171977

1. Identify the issue of the following argument: “When the cost of internet phones starts to rise, producers usually begin to increase their supply. Thus, we can expect that phone makers will begin increasing their supply in the next month or two given that the cost of internet phones has been steadily increasing.

Whether producers start to increase their supply

Whether the cost of internet phones starts to rise

Whether phone makers will begin to increase their supply in the next month or two

There is no issue

2. Although different search engines started out with different keyword auction approaches, they have converged to a common system where two factors are used to determine an ad’s positioning on a page. These two factors are:

A. brand score and cost-per-click bid

B. brand score and impressions bid

C. brand score and competitive bid

D. quality score and cost-per-click bid

E. quality score and impressions bid

3. For companies, the importance of social media is summed up by Intuit cofounder Scott Cook: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” For example, PatientsLikeMe provides a platform for patients, typically those undergoing significant medical treatments such as organ transplants or those suffering from chronic diseases such as ALS or multiple sclerosis (MS), to share personal experiences with the disease and hear from others with the same condition. This is an example of how managers use social media to engage with consumers by:

A. listening to social conversations

B. participating in social discussions

C. amplifying messages

D. investing in marketing messages

E. creating advocates

Reference no: EM132171977

Questions Cloud

Developing aggregate sales and operations plan : What fundamental cost tradeoff plays a key role towards developing an aggregate sales and operations plan (SOP)?

What is the purpose of job evaluation : State the factors that are generally selected in point-system method of job evaluation plan (R). What is the purpose of job evaluation?

Grocery store with lot of people hawking their wares : When you walk into a retail store, a car lot or through a grocery store with a lot of people hawking their wares, what tactics do you see most often?

Utilizing two separate interpersonal persuasive techniques : Utilizing two separate interpersonal persuasive techniques, create a short dialogue/script

Engine started out with different keyword auction approaches : Although different search engines started out with different keyword auction approaches,

How virtue ethics has influenced western civilization : Explain how virtue ethics has influenced western civilization.

What is the retailer cycle service level resulting : What is the retailer’s cycle service level resulting from the current ordering policy? Calculate the current expected annual total relevant cost.

Various methods of forecasting to develop aggregate forecast : Explain the various methods of forecasting to develop an aggregate forecast. Explain which type of forecasting method the company should use and why.

What cultural factors may affect interpersonal persuasion : What cultural factors may affect interpersonal persuasion? Choose two and explain how/why.

User Account

All Pages