Engel-kollat model in study of consumer behavior

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Reference no: EM132157536

1. Summarise what are the main goals of the advertising campaign (a form of CSR exercise) trying to achieve. You answer can analyse from the management of public’s perceptions, targeting sector, ABA’s (Australian Bank Association) agenda, etc..

2. Discuss the relevance of Engel- Kollat Model in study of consumer behavior.

3. Discuss howared – Sheth model in consumer behavior.

Reference no: EM132157536

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Engel-kollat model in study of consumer behavior : Discuss the relevance of Engel- Kollat Model in study of consumer behavior.

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