Reference no: EM132240039

1. Buzz marketers want to identify and engage with opinion leaders, mavens, and alphas.

True

False

2. Product placement occurs in all of the following types of media, with the exception of:

a. All of the above media have product placement.

b. books

c. video games

d. movies

e. music

3. Product placement decreases realism in programming, which is why producers rarely want to use them.

True

False

4._____ is naturally occurring word-of-mouth.

a. Fluid word-of-mouth

b. Old word-of-mouth

c. Viral marketing

d. Buzz marketing

e. Organic word-of-mouth

5. One disadvantage of consumer generated advertising is that consumer’s often resent being asked to do the marketer’s work for them.

True

False

6. Which buzz generating technique leverages a firm’s customers to generate advertising and create buzz?

a. Imitation evangelism

b. Consumer generated advertising

c. Stealth campaigns

d. Fake shoppers

e. Product pushing

7._____ is the assumption that a person’s behavior is a reflection of their beliefs and underlying dispositions.

a. The halo effect

b. The correspondent inference

c. The social validation theory

d. The truth effect

e. The behavioral heuristic

8. The “Red Bull Patrol” discussed in your readings is an example of product pushers.

True

False