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A survey of business students at Florida National University was done to find out how many times a week they read a monthly business magazine. In each case, the Buiness Departmen Head interview 100 students. You find the following: xm = 4.5 times per week Sm = 1.5 xla = 5.6 times per week Sla = - 2.0 Test the hypothesis that there is no significant difference between these two samples.
Four marketing employees conducted a research of soft-drink preferences among residents in Miami in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results: Cola Noncola Teenagers 50 80 Adults 90 40 Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising agency?
What multivariate technique would you use to analyze each of the following problems? Explain your choice.
a. Employee job satisfaction (high, normal, low) and employee success (0-2 promotions, 3-5 promotions, 5+ promotions) are to be studied in three different departments of a company.
Theories about communication phenomena
Why does it seem that we have more business regulations as time progresses? What are the purposes of regulations and are they necessary? Explain the loss and the gain of regulations?
What are self-managed teams and how do they individually affect efficiency? Define process reengineering. Describe your experiences or personal opinion on the pros and cons of self-managed teams.
In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet,
As a consumer, how do you feel about receiving targeted ads on your mobile? What might the marketing manager be sensitive to when using this medium?
A local community college uses photocopying paper at relatively constant rate of 200 packages per day. determine annual holding cost and annual ordering cost
Compute raw material price also usage (quantity) variance also direct labour quantity variance for Milton Industries' key product. Illustrate what is maximum number of application per hour which can be handled by present configuration of process.
Compare and contrast the two charts. What proportion of errors identified on the unit checklist was also reported on the pharmacy checklist? Explain how the marketing mix for each target differs (charities, cardholders, and banks). Which units had th..
What are some of the limitations of learning curves? - Identify three applications of the learning curve. - What are the approaches to solving learning-curve problems?
What should be the map coordinates of the new factory? Graph the locations of the four factories and the proposed raw material factory. Is the location of the proposed raw material factory where you expected it to be based on the coordinates of the o..
You understand that database technology can dramatically improve your ability to analyze information, compared to spreadsheet technology, and assist you in developing your strategic plans for the cafe. Identify the different types of entities, attrib..
You may want to look at some of the differences in media behavior, propensity to consume certain kinds of products, and shopping behavior.
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