Employee management relate to consumer marketing

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Reference no: EM132231028

3M created 8 clusters among 3500 high potential employees in a global workforce of 85,000.(SHRM). Four examples of 3M's employee clusters are "in it for my life", "in it to win it", "in it to experience it" and "in it as Alpine ascenders". Read more about 3M's example to understand why companies are segmenting employees and how it affects motivation.

Research other companies that are using employee segmentation. How are they approaching it? What have the results been so far? Does this work better in some industries than others and why? What about smaller organizations? Provide examples.

How does this approach to employee management relate to consumer marketing?

Answer has to be a minimum of 12 sentences.

Reference no: EM132231028

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