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With marketers increasingly adopting more and more refined market segmentations schemes fueled by the Internet and other customization efforts, some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market.
Respond to the following:
• Consider the statements “Mass marketing is dead” and “Mass marketing is still a viable way to build a profitable brand.” Take a stand and justify one statement, supporting it with examples.
With China's middle and upper classes so brand-conscious, how will an EDLP strategy be received? What are Wal-Mart's sourcing and logistics strategies in China market
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Customers who collect four winning lottery tickets are eligible for "BIG SPIN" for large payoffs. Illustrate what is probability of qualifying for big spin if a customer fills up 7 times.
Summarize general hazards of machines with specific emphasis on the concepts of safeguarding by location or distance.
Why is it usually desirable to use both a median run test and an up/ down run test on the same data?
Discuss how an incoming company could use technology to communicate with residents as well as past and future guests about the potential of adding a casino to the area.
What are the methods, mechanisms, and types of media by which Germany youth, including Heck, are socialized and indoctrinated under National Socialism?
Consider a supply chain where a manufacturer sells to a distributor who sells to a wholesaler who sells to a retailer. Last year, the retailer's weekly variance of demand was 4000 units. Calculate the bullwhip measure for the retailer. Calculate the ..
Conduct an internet search for information on indicidual verus group decision making. Then, compare and contrast individual and group decision-making. What are the advantages of each? Are there certain decisions that are better suited to individual d..
Define a quality problem in this organisation. (Hint: Use the approach of defining a problem statement as covered in Section 12.1: Project Charter).
Because people support collaboration so conveniently, wikis are becoming increasingly common in business. Think of two potential applications of wiki sites in a business context and describe the way each would work.
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