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A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to one or the other.
at least 250 words,APA form with a reference.
Individual marketing plan approval
As a group you will develop a written marketing plan for the new product or service that you have been working on throughout the semester, your plan will consist of the following information: Executive summary and Situation analysis
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What is market research?
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