Emerging promotional strategies

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Reference no: EM133527306

At this stage of the client project, you have researched, analyzed, and written insights and strategies for all four main sections of the Go-to-Market Strategy:

  1. Market Analysis
  2. Customer Insight and New Product/Service Design
  3. Product Differentiation and Positioning
  4. Marketing Mix

One of the most challenging aspects of a marketing consulting project is creating an impactful, high-level executive summary.  Executives typically have less time for the details. While they want to see sound analysis and research are behind the findings and recommendations, they want a summary they can read in a few minutes to get the "headlines." Executive summaries are typically bulleted and may include a few quick visuals to convey more complex information quickly. 

Upon successful completion of this assignment, you will be able to summarize:

  • Product development strategies and market demand estimates.
  • Models for product differentiation and positioning within the market.
  • Appropriate pricing strategies for products and services in the market.
  • Appropriate distribution methods and channels for product and service delivery.
  • Emerging promotional strategies.
  • Market structure and environments to determine the crucial factors influencing the marketing strategies

Instructions

  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. Read 5 Tips for Writing an Executive Summary(new tab).
  3. Review all prior sections of the Go-to-Market Strategy you have written and select the most relevant information to include in your summary.
  4. Complete the Executive Summary section in the Go-to-Market Strategy template(Word document). Your bulleted summary should be about one page in length and approximately 300 words. Remember in this case, less is more. Be sure to cover each of the 4 sections of the report and only include the most relevant and important information--(1) Market Analysis, (2) Customer Insight and New Product/Service Design, (3) Product Differentiation and Positioning, and (4) Marketing Mix.

Reference no: EM133527306

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