Embarking on the major data collection process

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Reference no: EM132185525

1. Which of the following probably the most popular secondary studies used around the world?

Governmental studies segment industries by NAIC code;

Census information;

Annual report information;

10-K report information

2. Analyzing…………. Helps you to understand how to expand the market and achieve sales levels closer to market potential

Competitor’s customer;

Former customer;

People who have never purchased the product;

Current customers

3. Marketing managers are well advised to consult……sources before embarking on the major data collection process

Primary;

Secondary;

Quantitative;

Qualitative

Reference no: EM132185525

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