Reference no: EM133950458

Question 1.

A small seed and garden store hired GPS Marketers one winter to help them with an email marketing campaign. They wanted GPS to set up a drip marketing campaign to encourage their customers, old and new, to start getting their yards and gardens ready throughout the spring. GPS gathered customer information and set up a series of automated emails that spread over four months-February, March, April, and May. Additional emails were triggered by actions the customers took, whether it was by clicking on a link or buying something. Why would drip marketing be an effective method of marketing for the store?

1. The drip marketing method would help the store focus and better develop their website as customers were driven there by the automated emails.

2. Automating the emails lowers the effort required from store employees, while spreading the emails across an extended period of time gently nudges customers to take action.

3. Drip marketing would help the store create a consistent look and message across all its marketing materials.

4. The automation of the emails was an effective marketing tactic because it was the only way the store could issue a call to action.

Question 2.

A jewelry store enlisted GPS Marketers to design an email campaign for the month of October. Because October is Breast Cancer Awareness month, the store had created a number of bracelets, necklaces, earrings, and charms that were pink or had pink accents because the color pink is used to express moral support for women with breast cancer. What audience should GPS's email campaign focus on for the greatest success?

1. All residents of the county in which the jewelry store is location, because focusing on a central geographical segment rather than a distributed one drives in-store sales.

2. Breast cancer patients and survivors and their families, because relevant, targeted email marketing has been shown to be much more effective and generate much more revenue than untargeted emails.

2. Women ages 18-60, because they are most likely to wear pink and they constitutes a more strategic marketing group who will promote the cause to others.

4. All customers on the store's email list, because this helps reduce the amount of email communication that is returned as undeliverable.

Question 3.

A new sprinkler and irrigation supply company hired GPS Marketers to help them with their marketing. Because the company was new, they insisted that GPS send out general emails every day to potential customers in the community. How should GPS Marketers respond to this request?

1. GPS should refuse to send so many emails, because email is not an effective marketing tool and is generally a waste of the time and budget allocated to marketing.

2.  GPS should be enthusiastic about this request, because connecting with customers as frequently as possible is the best way to attract new business.

3. GPS should comply with the request, because it is their duty to make their client happy no matter if it is good marketing strategy or not.

4. GPS should warn the company that sending out emails that often would be ineffective, because overloading customers with messages can chase them away instead of attracting them to a business.