Ellison sporting goods should consider overseas expansion

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Reference no: EM134033414

Question

The chief strategy officer believes that Ellison Sporting Goods should consider overseas expansion. Which of the following reasons will provide the best supporting argument when the officer meets with the CEO to discuss the recommendation? Ellison has become too reliant on the domestic market. Ellison can avoid fighting global competitors in the domestic market. Ellison has not met economies of scale in the domestic market. Ellison can leverage consumer preferences that are similar to the domestic market.

Reference no: EM134033414

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