Eliminate costly paper catalogs gain the ability

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Q. ARI is a leading giver of sales also profit-building technology services for equipment dealers. When Unverferth Manufacturing, a supplier of agricultural equipment, wanted to change the way it supplied information it contacted ARI. ARI presented the manufacturer with a solution which allowed it to replace its paper catalogs with online catalogs. As a result, Unverferth was able to eliminate costly paper catalogs also gain the ability to give up-to-the-minute information to its dealers. This incremental change which was aided by supplier involvement was an example of the approach to innovation.

Reference no: EM1373399

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