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Element of the marketing mix

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Assignment:

Pick any brand of consumer electronics company. In this assessment, conduct research on this electronics company's use of the 4P's of digital marketing. Check out their social media pages, website, mobile apps and other digital mediums in how they market their brand to the market.

In this analysis, you will examine each element of the marketing mix and 4P's: Price, Product, Promotion, Placement.

In this analysis answer the following questions: Price: Are they very price focused? Price Competitive? Is price a big part of their strategy or not?

Product: Does the rband focus a lot on marketing their product features and specifications?

Promotion: Does the company seem very promotional? Are they in a lot of digital marketing channels? Do they offer good incentives or promotions?

Place: Where do they offer their products mainly? Do they market how they will fulfill their products to customers?

Overall assessment: After answering insights on each of the 4 ps, provide a view on what their strongest P is, and what their weakest P is. Discuss this with examples and rationale with at least 2 factors for each strength and weakness.

Reference no: EM133318665

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