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You are the marketing communications director for a new brand of energy drink, and you have just run a communications campaign to launch the new product. The CEO tells you that she will be using sales or sales-based metrics, such as return on investment (ROI) or lifetime value of the customer, as the only measure for assessing the effectiveness of the communications campaign. How do you argue that a sales-only approach is not appropriate?
The brand positioning statement for Mountain Dew (a lemon-lime-flavored, highly caffeinated, carbonated soft drink) is: "Mountain Dew is the great-tasting carbonated soft drink that exhilarates like no other." Explain the role of this positioning statement in the development of the brand's advertising message.
A pharmaceutical company is launching a new anti-blood-clotting drug with a push and pull communications campaign aimed at end users and doctors. The company requires at least a 5% marketing return on investment (ROI) over the first five years of the product's commercialization. Cumulative unit sales for the first five years are forecast to be 7,061,146 units. The unit contribution or contribution margin per unit is $74.80. Cumulative marketing costs over the five years total to $489,000,000. Will the company meet its ROI hurdle rate?
Calculate the 97% confidence interval for the population mean customer service rating .Assist the customer in conducting a hypothesis test, at the 3% level of significance, to determine whether the claim on the advertisement was overstated.
Provide a profile brief of the person you have selected to study as an entrepreneur and explain why you have selected him or her as you choice of study
Symbolic Interactionist Perspective Media Analysisa television program that you know contains a social inequality or social class theme (e.g. racism, sexism, social class categories).
Supposing that some forms of subliminal persuasion might have the desired effect of influencing consumers, do you think the employ of these techniques is ethical? Discuss your answer.
Prepare a final paper to prospective investors based on the work you have done to date in this course. In this course you have identified the major mission, vision, and goals; you know the stakeholders
Task Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures.
Describe difference between transactional and analytical information and determine how wearable technology could affect each for a grocery store.
In finance terms, what is a corporate bond and how does it differ from other bonds?
Can someone tell me some of the career opportunity in computer science since am interested in taking and majoring in it
To evaluatethebusiness and industry background of an organisation involved in producing green product.
Find and discuss business examples of overcapacity and under capacity. Your examples should provide arguments for both sides. (Question 6, page 348)
important information related operations1. information about the production and sales of its only product during its
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