Effectiveness of product placement vary by product category

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Question: Watchdog groups have long decried product placements because they blur the line between content and advertising without adequately informing viewers. The networks themselves appear to be divided on how far they want to open the gate. According to one study, the effectiveness of product placement varies by product category and type of placement. Consumers indicate that product placements have the most influence on their grocery, electronics, and apparel purchases. The most common platform for a placement is to get a brand shown on a T-shirt or other piece of an actor's wardrobe. What do you think about this practice? Under what conditions is product placement likely to influence you and your friends? When (if ever) is it counterproductive?

Reference no: EM131847259

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