Effective metrics used to evaluate social media

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Reference no: EM132228221

1. Your goal with this week’s deliverable is to characterize the customer, what is prompting them to action, the process you believe they will employ to evaluate potential solutions including the purchase and use of your solution.

2. Identify and explain the 7 most effective metrics used to evaluate social media.

3. Why is it so difficult for incumbents to adjust their business model when disruption occurs? What companies have successfully fought back when disruption occurs in their industry.

Reference no: EM132228221

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