Economists economic-buyer theory assumes

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Reference no: EM13477144

Question 1

In his last order, the bakery manager at Bread of the Earth Bakery purchased a different brand of whole wheat flour from his regular supplier, Best Bakery Supplies. This is an example of a:

A- modified rebuy.

B- straight buy.

C- straight rebuy.

D- new-task buy.

Question 2

Lori Morro just bought a cellular telephone for her car after spending several weeks considering all the possibilities. She likes the new phone, but is wondering if another brand at a slightly higher price would have been a better purchase. This is an example of:

A- the relationship between drives, cues, and reinforcement.

B- dissonance.

C- reference group influence.

D- stimulus-response reaction.

Question 3

Economists' economic-buyer theory assumes that:

A- income data are very useful for predicting consumer behavior.

B- buyers logically compare choices in order to maximize their satisfaction.

C- consumers should purchase only low-priced products.

D- consumers should purchase only high-priced products.

Reference no: EM13477144

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