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Economic concept of couponing

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Reference no: EM1366644 , Length: 376 Words

A television show called 'Extreme Couponning' features people who go to extreme lengths to collect and use discount coupons. Though the program focuses on extreme cases, couponning is a popular strategy used by businesses to generate sales. What key economic concepts underlie the use of discount coupons by businesses?

Reference no: EM1366644

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