ECOM 026 Electronic Customer Relationship Management

Assignment Help Computer Engineering

Reference no: EM132417778 , Length: 10 pages

ECOM 026 - Electronic Customer Relationship Management (E-CRM) - New Era Institute of Vocational & Continuing Education

Question 1
What is eCRM? Explain briefly the importance of eCRM in e-commerce with examples.

Question 2
Differentiate between CRM and eCRM. Discuss the evolution of eCRM.

Question 3
In an e-CRM infrastructure requirements, integrating all business functions software is an essential requirement for the organizations. The three fundamental elements of e-CRM infrastructure are customer data computing architecture; business rules for coordinating interactions; and systems and processes that facilitate integration of legacy, analytic, and operational CRM systems. A well establishe-CRM infrastructure must enable one to:

i. Integrate multiple customer contact points
ii. Define new business processes and data
iii. Add new system applications and components
iv. Support multiple users simultaneously
v. Add new data sources

Explain the above what are they and how they can benefit an e-CRM in e-commerce.

Question 4

Develop a new web site for New Era Vocational Institution or New Era University College. Answer the following.

i. Identify all the features of eCRM in the existing web site.
ii. In your opinion, which of the features are considered advantages and why?
iii. In your opinion, which of the features are considered disadvantages and why?
iv. What are your new eCRM functions being introduced?
v. How do you think your new features will be beneficial to the company?
vi. Match the type of user with the eCRM feature that will provide the most benefit to that user.

Reference no: EM132417778

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