Reference no: EM132224923

Subject: Principle of marketing (Business Marketing)

1. A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market. the company changed its campaign to focus on dietary needs rather than just convinience, thus targeting a segment of consumers looking for healthy diet. this is an example of _____.

a. repositioned product

b. discontinuous innovation

c. new and improved product

d. new line-extension product

2. A mobile telephone manufacturer markets a limited edition cell phone model with 126 different function. the campaign failed across all 40 states in the united states. which of the following is the most likely reason?

a. the mobile didn't offer any discremible benefit compared to existing products.

b. the price was little high and the initial distribution covered a small geographical area

c. the market size was overestimated and thus the manufacturer overproduced

d. there was a good match between product and customer desires to have a simple phone

3. when two friends, whos upport two different political parties, only quote statistics that support their favourite political party's strengths but not its weaknesses, which type of perception do they demonstrate?

a. selective distortion

b. selective retention

c. selective exposure

d. selective perception

4. A furniture mnufacturer with a reputation for markating plain, lightweight foldable steel chairs decides to make cushioned chairs with printed upholstery. the new type of chair will be a ______.

a. discontinuous innovation

b. product line extension

c. repositioned product

d. new and improved product