Each step of the personal selling process

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Reference no: EM131792676

Assume that you are a sales rep for a textbook company. Discuss what you would do in each step of the Personal Selling Process.

· How will you generate and qualify leads?

· What will you do during the preapproach?

· What will you do during the sales presentation and how will you overcome reservations?

· How will you close the sale?

· What will you do to follow up?

Reference no: EM131792676

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