E-business environment and marketing system

Reference no: EM1366472

I) Please describe how relationships are created and enhanced in an e-business environment.

II) Discuss the potential risks of using Web 2.0 tools. Provide several examples.

III) What are the benefits of "build-to order" to buyers and sellers? Are there any disadvantages?

IV) What role does promotion play in the marketing system? Can you think of ways that Internet providers promote various products and services?

V) Some companies give away free or low-cost products on the Internet. Others are amazed at such a marketing tool. Can you think of ways that companies that offer such products can justify the costs? Please explain why they would offer such products to the consumer.

Reference no: EM1366472

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