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1. Describe the value added of personal selling in a sales management and explain the following (i) salespeople provide information and advice (ii) salespeople save time and simplify buying (iii) salespeople build relationship.
2. Explain the personal selling process below (i) Generate and qualify leads (ii) preappraoach and use of CRM systems (iii) sales presentation and overcoming reservations (iv) closing the sales (v) follow -up ( noting the following : relability, responsiveness , assurance , empathy and tangibles )
3. Explain the following duties performed by the salesperson (i) order getting (ii) order taking (iii) sales support (iv) combination duties.
Sales of music stands at Jonny Ho's music store in Columbus over the past 10 weeks are shown in the table below.
From institution based and resource based views identify the obstacles confronting MNE's from emerging economies interested in expanding overseas. Explain how such firms can overcome the obstacles. Give example.
As a newly hired manager for a consumer products manufacturing company, your chief executive officer (CEO) has asked you to educate the senior staff.
Your reading assignment identifies five forms of alternative marketing: buzz marketing, guerilla marketing, lifestyle marketing, experiential marketing,
Make a Business proposal and research a literature for the topic. select and prepare a topic and "propose a fictional company" then incorporate their findings from their research and justify a business case for the use of the technology.
Propose and discuss at least three strategies a leader should adopt to enhance their relationships with superiors, co-workers and subordinates.
Describe a time when you felt unfairly treated and explain why. How did you respond to the inequity?
When a college student complained about a particular course, the vice president of the college asked the teacher to prepare a detailed report about the course. The teacher did and then demanded an additional compensation for the time spent in prepari..
Harley-Davidson has its engine assembly plant in Milwaukee and its motorcycle assembly plant in Pennsylvania. Engines are transported between the two plants using trucks, with each trip costing $1,000. How many engines should Harley-Davidson load ont..
Assume there is a warning label defect that made the product unreasonably dangerous. Did that cause Patty's injury? Explain why or why not.
Your company, a small start-up corporation, buys raw materials from Regina Fabrics on credit.
Assess whether it would be ethically right for the infant formula companies to withdraw their products totally from the developing world,
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