During the decline stage of the product life cycle

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Reference no: EM131642724

1. During the decline stage of the product life cycle, a harvesting strategy means that a firm keeps a product going without significantly reducing marketing support, technological development, or other investments, while hoping that competitors will exit the market.

a. TRUE

b. FALSE

2. In a given market, key technology no longer has patent protection, experience is not an advantage, and there is a growing need to compete on price. What stage of its life cycle is the market in?

a. introduction

b. growth

c. maturity

d. decline

Reference no: EM131642724

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