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Topic 1
Pricing strategy associated with services is typically more complex than the pricing of tangible goods. As a consumer, what pricing issues do you consider when purchasing services? How difficult is it to compare prices among competing services, or to determine the complete price of the service before purchase? What could service providers do to solve this issue? What are some concrete ways to establish value for service offering and to differentiate from the competition?
Topic 2
Locate a product offered by a manufacturer using a dual distribution approach. Are there differences between the consumers targeted by each channel? How do the purchase experiences differ? In the end, why would a customer buy directly from a manufacturer if the prices are higher?
450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.
Rubric: https://docs.google.com/document/d/1iEi5DOX_Jp6jenRKsjEY2zylKggkVy-RbXU4Hq1L-4U/edit
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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