Dscuss how the distribution strategy fits the product

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Reference no: EM13396469

Write a four to five (4-5) page paper in which you:

  1. Create the domestic and global product branding strategy.
  2. Determine and detail the optimum pricing strategy.
  3. Examine how your pricing strategy supports your branding strategy.
  4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
  5. Discuss whether a push or pull strategy will be used, justify your rationale.
  6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
  7. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

Reference no: EM13396469

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