Drive meeting the goals of studying consumer behavior

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Reference no: EM132197092

1. Diffusion of Innovations process- describe this model and how a company like Apple might use it in introducing a new autonomous driving car. How can this model help “drive” meeting the goals of studying consumer behavior?

2. Think about the purchase of a new mobile phone for yourself. Discuss the kind and nature of the decision process you use to choose whats best for you. Illustrate with examples of the steps of that process and implications for marketers. What other factors discussed earlier are key for you in this decision as well?

3. For discussion: If an employee falls short of meeting his or her goals, what factors should a manager consider before engaging in disciplinary action?

Reference no: EM132197092

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