Drinking is regular or caffeine free

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Reference no: EM134033054

Question

How do you know if the soda you are drinking is "regular" or "caffeine free"? How do you keep your low-fat grated cheese fresh after you have used some of it? A package is the covering or container for a product, but it's also a way to create a competitive advantage. So the important functional value of a package is that it protects the product. Cereal, potato chips, or packs of grated cheese wouldn't be edible for long if packaging didn't provide protection from moisture, dust, odors, and insects. Over and above these utilitarian functions, however, a package communicates brand personality. Effective product packaging uses colors, words, shapes, designs, and pictures to provide brand and name identification for the product. In addition, packaging provides product facts, including flavor, fragrance, directions for use, suggestions for alternative uses (e.g., recipes), safety warnings, and ingredients. Packaging may also include warranty information and a toll-free telephone number for customer service.

Reference no: EM134033054

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