Drink pepsi get stuff campaign

Assignment Help Operation Management
Reference no: EM131469252

Please discuss the following case study and determine whether there should be a valid contract between Leonard and Pepsi Co.

Pepsi Co ran an ad and promotional campaign in 1996 called the "Drink Pepsi Get Stuff" campaign. The enormously successful campaign allowed customers to claim prizes in exchange for points on PepsiCo beverage containers, and points could be combined with cash payments to obtain prizes. The campaign was so successful that the second round od ads and promotions was not run because the prizes were nearly exhausted. In one television ad, Pepsi Co pictured a Harrier jet as a satirical spoof on the prizes available under the campaign. The jet was offered in the ad for 7 million beverage points. Harrier jets are made only for the Marine Corps and are not sold in the open market. They cost $33.8 million each and can be produced at a rate of only one dozen at a time. John Leonard, a 21-year-old business student, called Pepsi Co and was told he would need to drink 16.8 million cans of Pepsi in order to obtain the required points. He was also told that he had the option of buying Pepsi Co points for 10 cents each. Leonard developed a pool of investors (Pepsi drinkers) and delivered 15 PepsiCo points and a check for $700,008.50 for the remaining 6,999,985 points plus shipping and handling. PepsiCo refused to provide Leonard with a Harrier jet because it said the ad was not an offer but a joke. Leonard filed sue but PepsiCo had already filed a pre-emptive suit asking that Leonard's suit be dismissed and declared frivolous and that PepsiCo should be reimbursed for its legal expenses.

Did PepsiCo make an offer? Did Leonard accept? Was there a contract? Why or why not. Discuss.

Reference no: EM131469252

Questions Cloud

Create better communications among team members : Does the Johari Window seem like a good framework for leaders who want to create better communications among team members?
What is project management methodology and summarize it : What is project management methodology? Summarize it. What is project profiling? Include an example. Why is stakeholder management necessary?
Prepare a powerpoint presentation of at least five slides : You should do some reflection before beginning this assignment to be sure your goals are well thought-out, attainable, and challenging. You are encouraged to be as thorough and as creative as you can in your presentation.
Sound understanding of chlorinated hydrocarbon toxicity : Demonstrate a sound understanding of chlorinated hydrocarbon toxicity
Drink pepsi get stuff campaign : Pepsi Co ran an ad and promotional campaign in 1996 called the "Drink Pepsi Get Stuff" campaign.
Discuss general goals of organizations compensation system : Discuss the general goals of an organization's compensation system, including how a compensation strategy works to support the organization's business strategy.
Determine the relative importance of compensable factors : Examine how organizations determine the relative importance of compensable factors. Evaluate how compensation strategies tie into underlying corporate values.
What conditions in the health care marketplace have driven : How has the overall focus of the goals changed in the intervening years? What conditions in the health care marketplace have driven the need for change?
Differentiate functional and dysfunctional conflict : Why doesn't criticism work? Are all managers mentors? How do you know when you are in conflict?

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd