Drawbacks of using celebrity testimonials in advertising

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1. What are some benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad that uses a celebrity's endorsement effectively, and explain why.

2. The unit lesson explains five international marketing philosophies. Which orientation mostly applies to Maytag’s washers and dryers? Explain why.

Your journal entry must be at least 200 words. No references or citations are necessary.

3 Based on hong kong connects to the world longest natural gas pipeline, huge resources were used in this project,discuss the processes in the resource planning.

Reference no: EM132293354

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