Draw budget constraint and indifference curve diagram

Reference no: EM131020752

Sunsweet decides that prune juice has a bad image, so it launches a slick advertising campaign to convince young people that prune juice is very hip. The company hires Eminem, Jay-Z, and Trick Daddy to endorse its product. The campaign works! Prune juice sales soar, even though Sunsweet hasn't cut the price. Draw a budget constraint and indifference curve diagram with Sunsweet prune juice on one axis and other drinks on the other axis and show how the celebrity endorsements have changed things.

Reference no: EM131020752

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