Reference no: EM133959208

Touchstones are projects that illustrate your comprehension of the course material, help you to refine skills, and demonstrate application of knowledge. You can work on a Touchstone anytime, but you can't submit it for grading until you have completed the unit's Challenges. After you've submitted a Touchstone, it will be graded and counted towards your final course score.

Consider revisiting the Types and Characteristics of Informative Writing tutorial about the purpose and types of informative writing. You might find it helpful to review the section on analytical writing if choosing Prompt A, and the section on definition writing if choosing Prompt B to kick-start writing this informative essay. Get AI-free online assignment help from experienced academic experts.

ASSIGNMENT: Select one of the following writing prompts and draft a 3-5 page (approximately 800-1300 words) informative essay.
Prompt A: Image Analysis
Prompt B: Extended Definition
As a part of your completed draft, complete the color-coding activity described below. In addition, answer the "Think About Your Writing" questions on a separate sheet of paper and include it with your draft submission.

 HINT
In the next Unit, Touchstone 3 will be a revision of the draft that you submit for Touchstone 2.2 based on the grader's feedback and suggestions.

NOTE: Using or referencing outside sources is prohibited for this assignment and will impact grading time.

Sample Image Analysis Essay: Prompt A
Sample Extended Definition Essay: Prompt B

In order to foster learning and growth, all work you submit must be newly written specifically for this course. Any plagiarized or recycled work will result in a Plagiarism Detected alert. Review Touchstones: Academic Integrity Guidelines for more about plagiarism and the Plagiarism Detected alert. For guidance on the use of generative AI technology, review Ethical Standards and Appropriate Use of AI.

CopyLeaks Originality Checker: All writing will be checked for originality. Avoid using any outside text from third party sources since research is not required to complete Touchstone 2.2. Focus on showcasing your ability to rely on common knowledge for this informative essay.
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A. Directions
Step 1: Choose a Prompt and Write an Informative Essay
Choose one of the following prompts for your informative essay.

PROMPT A: IMAGE ANALYSIS
Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically and objectively to understand their meaning and effectiveness. Good image analysis involves an examination of the components of an image (layout, text, color, tone) to gain an understanding of the whole.
Select an advertisement image to analyze. To find a print advertisement to analyze, you can search the web using the keywords "print ad" or you could even find and take a picture of a local poster or billboard in your neighborhood. We recommend you choose a print ad that includes text, imagery, and color to best complete this assignment.
Conduct an image analysis: The print advertisement you choose should be directed toward a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young people; ads for a deodorant might target adults; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified. In your analysis, consider how design components within the image (such as layout, text, color, and tone) appeal to the audience and provide and establish context for the ad's overall purpose.
Your thesis must inform the reader of the specific ad chosen and the plan to analyze it. Because you are writing in the informative mode, use objective language and a neutral point of view. For this essay, the informative mode means avoiding writing in the first-person and/or expressing personal bias towards the ad's overall intention or effectiveness.
Draft an analytical essay that examines the audience, context, and purpose of the advertising image you've chosen.