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Domestic factors and drivers in the global context

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Reference no: EM132771072

MKT 6210 Marketing - Abu Dhabi School of Management

Learning Outcome 1: Demonstrate a critical awareness of knowledge issues, as the basis for original thinking; encompassing current processes of knowledge production related to marketing (P3, P5, KN3, SK1, AR1, SD2)

Learning Outcome 2: Critically apply advanced skills required in research, analysis, evaluation of complex ideas, Information, concepts and/or activities related to marketing (P1, P4, P5, KN1, SK4, AR3, RC1).

Program Learning Outcomes:

LO1 Critically evaluate opportunities in a variety of contexts using innovative approaches to create value for stakeholders and society.

LO3 Experiment with multiple theories and functional perspectives for the interpretation of comprehensive challenges to the business.

LO4 Select appropriate research instruments to address domestic factors and drivers in the global context.

LO5 Combine relevant theoretical advances with functional business skills to construct timely and informed decisions.

Assessment

Students should read the given case "Amazon in 2020" and are required to:

1. Analyze what business is Amazon in? Is it spreading itself too far and wide or is it well positioned for the future? (CLO2).

2. Analyze who are Amazon's competitors and its competitive advantage (CLO2, CLO3).

3. Propose what should traditional retailers like Carrefour do to compete with Amazon(CLO3).

Attachment:- Summative Assmt.rar

Verified Expert

It is a CASE STUDY report based on Amazon, providing consumers in the internet retail market with electronic facilities. The study centered around whether the Amazon business is better placed for the future or too narrowly positioned. This review will include Amazon's competitors and clarify what existing sellers such as Carrefour can do to compete with Amazon, as well as their comparative advantage. CASE STUDY's thesis focuses on Amazon, which provides customers electronic trading. Whether or not the Amazon Company is strong or too large for the future was the subject of the study. This analysis will also include the rivals and their competitive advantage to Amazon and explain what existing firms are doing against Amazon, like Carrefour.

Reference no: EM132771072

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Reviews

len2771072

1/21/2021 10:22:13 PM

2. Is it spreading itself too far and wide or is it well positioned for the future? (Answer yes or no before continue explaining). 3. Analyze who are Amazon’s competitors. 4. Analyze who are Amazon’s its competitive advantage 5. Propose what should traditional retailers like Carrefour do to compete with Amazon. 6. Conclusion 7. References

len2771072

1/21/2021 10:22:04 PM

After reading the case study attached write report of 1000 words excluding cover page, content page, and references. Need to follow CASE STUDY ANALYSIS RUBRIC Assessment using the Criteria (100 – 88 (A, A-)) attached in the table, APA referencing format containing all citations referred within the text, also use Recommended Reading. As below contents: 0. Introduction 1. Analyze what business is Amazon in?

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