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Assignment:
As the VP of International Marketing, you are trying to estimate the sales your company might achieve with its entry into a new market. Using the data provided:
a) Estimate what you might reasonably expect to sell in units and dollars the first year. Explain how you arrived at your answer including any assumptions you made.
b) Does this seem like a good strategic opportunity? Please support your answer using a Cost of Market Share (CMS) and Value of Market Share (VMS) analysis.
c) What recommendations do you have to improve the budget in regards to investment amounts and marketing mix allocation?
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