Does the organisation use market segmentation

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Reference no: EM132301027

For the purpose of this assignment, select FNB SA(Banking ) to base the assignment on.

The focus of your critical evaluation of the selected organisation is on:

Does the organisation use market segmentation? Motivate the group’s opinion.

How do they segment the broad market? In this instance, the study group should get clarity on the factors that are used to segment the market, the segmentation methods used, the people in the organisation that plays a role in the segmentation decisions, and so on? The group members are encouraged to select pertinent aspects that will be included in the critical analysis.

What are the differences between the value propositions that are offered to the different market segments? Comment on how sensible the differences are – does that even matter to the market segments? The assumption here is that a selected market segments are targeted.

Comment on the positioning of the organisation within the different market segments. Motivate whether you think the positioning is on being different or on being better?

Recommend what the organisation should do to manage their market segmentation, market targeting and market positioning different. Do a critical analysis on your own recommendations and motivate why it will be better.

Reference no: EM132301027

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