Reference no: EM133885678 , Length: word count:5000
Marketing Dissertation
Assessment Details
Disseration - "How Remote Work Impacts Performance in Business"
The second Summative Assessment comprises an individual written research report.
A Reflective Report comprising 500 words is also required. Accordingly, the total number of words should be minimum 5,000.
The topic of the dissertation should be related to the area of students' study/ course. Students must use cognitive skills of analysis, synthesis, evaluation, and application. They must demonstrate research skills, and adopt relevant research methodology, drawing on a range of sources, and employing different information search strategies, enabling them to arrive at valid and reliable research conclusions. This will assess their ability to demonstrate written communications skills by applying theories and concepts. Summative feedback will be provided after the submission of the report. Get online assignment help services Now!
Guidance for Coursework 2 (002 DIS): Research report - 4,500 words + 500 words (Self-Reflective Report)
Listed below are the contents of the research report and the corresponding evaluation criteria:
Title Page/Cover Page (indicating title, number of words, name and ID number of student)
Introduction
Clearly state the research question/s investigated (relevant and appropriate topic in the area of study/course)
Provide a background to the research topic/ question and justification for "why" it should be investigated (reasons for choosing it)
Research aim/s (clearly stated; linked to the current state of scholarship in the field chosen)
Research objectives (clearly stated, focused, and achievable)
Literature Review
Draws on a variety of academic references (including scholarly journal articles) - Amount and quality of academic literature (other literature where appropriate)
Should be focused and relevant (relevant to the research question/s investigated)
Presented clearly in a coherent manner
Currency (i.e. up to date nature)
Extent to which literature is evaluated and critically appraised, i.e. ‘reviewed'
Methodology
Research philosophy
Research approach
Theoretical framework
Research design (grounded theory; quantitative, qualitative; mixed methods; exploratory, experimental, observational, causal; survey, case study)
Data source/s (including appropriateness of data)
Sampling
Data collection method/s
Data analysis method/s
Ethical considerations
Limitations
How well planned is the research strategy?
Has choice of method been justified?
Has the success (or otherwise) of the strategy been evaluated?
Empirical findings (Results)
Are the results well substantiated and presented in a sensible order?
How clear are the key results or issues?
If numerical, are results presented in a variety of helpful ways (charts; tables; numerical analysis)? Are calculations accurate?
If qualitative, are findings illustrated and exampled (coding; thematic map)? Is the organisation of qualitative data clear and valid?
Are the method/s of analysis appropriate?
Clarity of presentation of results
Valid interpretation of results
Analysis of findings
Are key points linked together?
Are results related back to previous sections?
Depth and intelligence of arguments
Does the analysis develop an intellectual argument which links to both the literature review and the empirical evidence?
Are key research questions/hypotheses thoroughly investigated?
Conclusions
How well are the main points synthesised?
Are findings and analysis put in a relevant context or framework?
Evidence of critical reasoning
Contribution to the topic area
Recommendations
How well are recommendations linked to the aims and the findings?
To what extent has implementation been considered?