Does it effectively communicate the products benefits

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Q. Select an advertisement (from any media)

Develop a two- to three-page paper in the correct APA writing style also assess the subsequent characteristics of the ad:

Does it effectively communicate the products benefits?

Could the ad be redesigned to have more universal appeal without sacrificing its effectiveness at the target segment?

Are there any aspects of the ad which might trigger negative emotions towards the product?

Based on this analysis, provide recommendations for a new (also improved) advertisement. Comprise a minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources in the correct APA writing style.

 

Reference no: EM1396418

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