Document on marketing business strategy

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Reference no: EM132653548

Document on marketing business plan. I Want to rework on my assignment I already have it with comments. I want to correct it.

Analysis of the E-Bike sector including:

What are the broad segments that e-bikes can be broken down into (e.g. cargo/off road/road/urban commuter etc)

What are the approximate sizes of each segment - if possible, look at the Vancouver marketplace and also North American?

We believe that we'll best fit into the Urban Commuter bracket:

Who are our top 10 competitors in this segment?

What are the prices of their comparable bikes?

Where are their bikes manufactured?

What, if anything, can you see that differentiates our bike from each of our competitors?

With excellent branding/marketing & unlimited production capacity, what do you believe our annual volume sales could realistically be in Year 1, Year 2 and Year 3

What would be our most successful way of approaching the market (e.g. via distributors/bike shops/direct sales etc). Do we start local or go wider?

Based on your findings, what price do you believe we should launch the e-Bike at?

Reference no: EM132653548

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