Do you think the company should market to any other segments

Assignment Help Marketing Management

Reference no: EM13723465

This week the reading has discussed products such as Coca-cola and how these products segment the market. For instance, Coke focuses their marketing towards the youth market and Diet Coke is marketed towards older adults.

For this discussion question, select a company that markets their products to similar, yet different, market segments. Be sure to identify the products and the market segment.

Discuss the way the product is marketed. Do you think the company should market to any other segments? What recommendations would you give to this company?

Reference no: EM13723465

Questions Cloud

Get to know yourself better : Take a look at "GET TO KNOW YOURSELF BETTER" page 279 of the OB textbook. Do the complete assessment and answer all the questions in minimum 5 lines. (( For people who don't have the OB textbook, I have attached scanned photos, contact me if it..

What is assessment of the origins and validity of physician : What is your assessment of the origins and validity of physician resentment toward the push by a variety of health care entities to standardize care? If you were a physician, how would you be planning your practice for the future?

Synergistic to organizational behavior : Question 1: Explain how individual differences might be synergistic to organizational behavior. Question 2: Describe how various components of diversity contribute to the synergy.

Minimize the effect of those environmental impacts : Identify the environmental impacts due to land transportation and highway construction - minimize the effect of those environmental impacts.

Do you think the company should market to any other segments : This week the reading has discussed products such as Coca-cola and how these products segment the market. Do you think the company should market to any other segments

How do an organization''s information systems help : How do an organization's information systems help the organization achieve its mission and vision? Are the information systems effective in doing so?

What impact would you expect south africa's decision : What impact would you expect South Africa's decision to levy duties on drug imports from Western nations to have on the international distribution of drugs to South Africa?

What tools and techniques do health care organizations : Question #1 What tools and techniques do health care organizations use to empower their staff? How do they ensure the tools and techniques they are using are implemented effectively?

Explain market segmentation and pricing that would help : Write a 2 page paper stating your USP - unique selling proposition. Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page

User Account

All Pages