Do you think exist about search keywords on mobiles

Assignment Help Managerial Economics

Reference no: EM133948657

Q.1 Research suggests that moving a firm's name up by one position in search engine rankings increased CTR by 25% on desktops but by a significantly 37% higher on mobile phones.

a. Why do you think significantly higher improvement in CTR on mobiles vis-à-vis desktops?

b. What differences do you think exist about search keywords on mobiles? How should companies be bidding on them vis-à-vis search keywords on desktops?

Q.2. Suggest at least 3 categories of publishers (website that publish display ads) for a B2B business such as Qubole, or Unbxd or Freshworks.

Q.3. You have bid on search ad for piano, but your search ads are shown even for searches on computer keyboards, what should you do, in Google Ads?

Include Keyboard as a broad match keyword
Include Keyboard as an exact match keyword
Include Keyboard as a negative keyword
Include computer as a negative keyword

Q.4. Suppose Penguin has added a keyword as [Nonfiction books] to take potential reader to their non-fiction category page, for which search queries, your ad may not be shown -

Non-fiction book
Best non-fiction books of the decade
Books 2020
History books

Choose all that applies and provide a justification

Q.5. What are the common two ways to improve the performance of your search ads?

Q.6. Which of the following is(are) correct:

While running PPC campaigns, we must keep generic and branded keywords separate.
Generic keywords cost less and thus are very effective in attracting higher traffic (CTR).
The Ad groups provide an efficient way of serving search ads based on different types of search keywords.
We begin PPC campaigns with exact match keywords where brand recall is very good.

Reference no: EM133948657

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