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Assignment:
Snoblo, a manufacturer of snow blowers, currently sells four models. The base model, Reguplo, has demand that is normally distributed with a mean of 10,000 and a standard deviation of 1,000. The three other models have additional features and each has demand that is normally distributed with a mean of 1,000 and a standard deviation of 700. Currently all four models are manufactured on the same line at a cost of $ 100 for Reguplo and $110 for each of the other three models. Reguplo sells for $200 while each of the other three models sells for $220. Any unsold blowers are sold at the end of the season for $80. Snoblo is considering the use of tailored sourcing by setting up two separate lines, one for Reguplo and one for the other three. Given that no changeovers will be required on the Reguplo line, the production cost of Reguplo is expected to decline to $90. The production cost of the other three products, however, will now increase to $120.
Do you recommend tailored sourcing for Snoblo? How will tailored sourcing impact production and profits?
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