Do you believe this strategy is wise

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Reference no: EM1362093

Upgrading Images

Sears, JC Penny and Wal Mart tried hard in recent years to upgrade their images and appeal to higher class consumers. How successful have these efforts been? Do you believe this strategy is wise? Have other retailers tried to downgrade their images and appeal to lower class consumers? If so, provide examples and explain.

Reference no: EM1362093

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