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Do you believe that kelly lester''s business is a candi-date

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Reference no: EM131951854

Case : Esay Lunchboxes

Questions

1. Do you believe that Kelly Lester's business is a candi-date for reshoring? Explain.

2. Develop a social media marketing plan for EasyLunch-boxes. On which social media should Lester focus her efforts? Why? What specific tactics should she employ in each one of the social media that you recommend

3. What steps should she take to transform EasyLunch-boxes into a recognizable brand name?

4. What bootstrap marketing techniques should Lester use to promote her company?

Reference no: EM131951854

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