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Coca Cola research questions:
Each question should take between 2/3 to 1 page, cite the sources.
ETHICAL ISSUES (In your research, have you run into any news about ethical issues or other crises experienced by the company? How did they handle the problem? etc. Cite your sources.)
DIVERSITY ISSUES (Is this a truly diverse company? That is, do they deeply value employee differences to build a more effective organization? What diversity policies, trainings, programs, and/or celebrations do they have? Do they recruit to promote and maintain diversity? etc.)
LEADERSHIP (Choose one top-level manager from this company and analyze/comment on her/his leadership style. How does s/he motivate? Cite your sources.)
CONTEMPORARY ISSUES (Anything in the news recently? What is going on about this company nowadays. Cite your sources.)
Assume that Shannon's decides to move forward with its loyalty/rewards program.
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1. define price and discuss the two roles price plays in the evaluation of product alternatives.2. list the three
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